How to Make Money on YouTube: 'Elementary'
YouTube has made a number of recent announcements aimed at helping more than a million YouTube Partners from 30+ countries around the world earn more money from thousands of advertisers who are placing...
View ArticleYahoo Search Revenues Climb 5% to $403 Million in Q2 2013
Paid clicks jumped 21 percent and the average price per click slid 8 percent. Yahoo's display business generated $423 million, an 11 percent decline from last year. The number of display ads sold and...
View ArticleGoogle Paid Clicks Jump, CPCs Fall in Q2 2013; 75% Switched to Enhanced...
More than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising partners, and their respective campaigns, switched...
View ArticleLet Your Audience's Interests Guide Your Content Strategy
Discovering the less obvious or intuitive interests of your target audience is a phenomenal opportunity to unlock insights into topics and content that can capture their attention and drive search and...
View ArticleMeetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San...
Nine Bay Area Meetup Groups plan to converge on the SES San Francisco conference next week. Here, organizers of several of these groups share insights on good, bad, and ugly industry developments;...
View ArticleGoogle Inks Cross Media Ad Deal With Publicis
Google has reportedly signed a multi- million deal with MediaVest, part of Publicis. The agreement means guaranteed ad investment in YouTube, web and mobile networks.
View ArticleTravel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]
A BrandVerity study examining how many online travel agencies featured ads in paid search results when searching for a hotel's brand name found online travel agencies showing up consistently, sometimes...
View ArticleCan RTB Turn Display Into Search?
Wouldn't it be great if display campaigns could behave similarly to search, driving highly targeted traffic when users are within the consideration stage on their path to purchase? Good news: this is...
View ArticleMarketers Talk Hummingbird, '(Not Provided)'& More Ahead of SES Chicago 2013
Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights on Hummingbird's impact on SEO; how to cope without keyword...
View ArticleMobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success
Marin released year-over-year data that showed mobile, tablet, and desktop advertising performance from 2012 to 2013 on Google. Findings show that mobile impression share, investment, and cost per...
View ArticleSponsored Article: Game on - Turning the Lights on With Viewability
Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players, the coaches, the owners and of course, the fans.
View ArticleUnruly's Second Opinion on Top 10 Social Video Trends for 2014
Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for...
View ArticleGoogle Killed 350 Million 'Bad Ads' in 2013
In 2013, Google removed 350 million bad AdWords ads as part of its efforts to prevent abuse of AdWords by both advertisers and AdSense publishers, although unfortunately they don't detail much about...
View ArticleWordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile...
Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad...
View ArticleAvoid SEO Hype: Why Small Businesses Should Focus on Return on Investment
If you're a small business owner, you don't have time to waste trying to wade through Google's constantly shifting guidance on SEO tactics. Statistics and analytics will clearly suggest starting with...
View ArticleYouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]
Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content...
View Article4 Mistakes Agencies Make to Lose Clients
Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics...
View Article6 Reasons for Your Lack of Content Marketing Success
If you've invested a lot of energy and money into content marketing and the results aren't meeting expectations, perhaps the reasons that led to this failure are apparent. If not, here are six possible...
View ArticleGerman Publishers Try to Force Google to Pay for Links, News Snippets
German publishers say Google and other search engines like Bing and Yahoo are in violation of the country's ancillary copyright law and want them to pay 11 percent of revenues generated from linking to...
View Article4 Mistakes Agencies Make to Lose Clients
Not understanding the client's business or economics, not doing enough keyword and competitive analysis, using a generic proposal template, and lack of communication and reporting the wrong metrics...
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