Mobile Local Monetization: How & Where is it Happening?
How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many players ¬- including Yelp, Foursquare, and...
View Article4 Secrets About Paid Search Agencies
To get the most out a paid search agency, you should understand that, like any business, a search agency needs to make money, sometimes they’re the right solution, not everyone is great, and they won’t...
View Article5 Key Video Marketing Findings From New comScore Report
The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies,...
View ArticleGoogle, Facebook, Twitter, AOL & IAB Alliance Aims to Stop Badware
The Ads Integrity Alliance aims to stop malware and counterfeit goods ads, among other threats in advertising, by developing policy and sharing information amongst some of the biggest players in online...
View ArticleUnruly Unveils Brand Tracker Interactive Infographic for London Olympics
Unruly Media's Brand Tracker interactive infographic tracks which of the official sponsors of the London 2012 Olympics are generating the most social video buzz. It pits the 25 sponsors against each...
View ArticleGlobal Digital Media Spend Forecast to Grow 18% in 2012
Global digital ad spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share of total advertising spend. In 2013, GroupM analysts expect...
View ArticleAverage American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July...
There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video views are up 37 percent; video duration is up 148 percent; and...
View ArticleDitch The Silos – How to Build a Great Content Marketing Team
These days, if all you focus on is SEO, you’re probably not actually that good at it. Why? Because you need to acquire high-quality, natural links, create a social buzz/awareness, reach a targeted...
View ArticleIgnitionOne Aim to Help Marketers in Brazil Leapfrog Digital Challenges
IgnitionOne opened a new office in Brazil earlier this month. Will Margiloff and new MD, Edmardo Galli, talked to SEW about the digital opportunity in the Brazilian market and outlining their local...
View ArticleA Very Revealing Look at Paid Facebook Ads
With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be...
View ArticleShould SEO Departments be Renamed "Content Marketing" Departments?
Content marketing is having a big impact on marketers. Some believe it will change SEO. But in the breathless rush to “the next big thing” some people have forgotten that content generation – and the...
View ArticleInnovate or Die: Where Will SEM (and You) be in 5 Years?
All industries come to maturity. The search marketing industry is no exception. In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising...
View ArticleIs Your SEO Agency Any Good?
There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business...
View Article3 Enterprise SEM Challenges & Solutions
Massive account confusion, implementation roadblocks, and budget changes are key challenges agencies, in-house experts, and consultants managing enterprise SEM campaigns must overcome. Learn how to do...
View ArticleSES Chicago 2012 Coverage #SESChi
Marketing professionals, brand advertisers, agencies, and business leaders converged in the Windy City last week for SES Chicago 2012, and were treated to a feast of cutting edge knowledge and tools...
View ArticleSEO – Content | Confusion | Clarity
Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated...
View ArticleTop 10 Ways to Stretch Your Advertising Dollars
With the holiday shopping season roaring ahead, you'll be looking to get the most bang out of your marketing buck. From spending more efficiently to finding new advertising outlets to explore, here are...
View ArticleTwitter Takes Promoted Tweets to Asia With Komli Media
Twitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising partner, Komli Media, to sell its promoted...
View ArticleSocial PR Tips to Get Fit for 2013 Digital Marketing
Create a relationship with your audience before the sales cycle starts. Marketers offer tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content...
View ArticleTop 10 Countdown: Vital Online Marketing Tools
Some tools help you measure on-site engagement, some help you create a marketing plan and budget, and others allow you to do certain tasks more efficiently. There are plenty of tools available to make...
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